Sanjeev Kapoor probably needs little introduction being the most celebrated face of Indiancuisine today. At his best, he can be Chef Extraordinaire, TV show host, author of best selling cookbooks, restaurant consultant and winner of several culinary awards! He is living his dream of making Indian cuisine the number one cuisine in the world. In the March 2010 issue of Reader’s Digest, Master Chef Sanjeev Kapoor figures at No. 31 in the list of 100 of India’s Most Trusted persons.
Master Chef Sanjeev Kapoor was honoured with the National award for ‘Best Chef of the Year 2008’ by the Ministry of Tourism, Government of India. The award was handed over tohim by the Mr. Pranab Mukherjee, Honourable Minister for External Affairs and Ms. Ambika Soni, Honourable Minister for Tourism at glittering function held at Vigyan Bhawan, NewDelhi.
Sanjeev Kapoor appeared on Rachel Ray show in April 2009 and was introduced by her as an amazing chef who has sold more cookbooks than any other chefs who have appeared on her show. Sanjeev Kapoor was launched from the portals of the House of Commons, London by Mr. Fabian Hamilton, MP (North East Leeds, Yorkshire) in the presence of many dignitaries and officials on the 11th February, 2009.
Sanjeev Kapoor is in the panel of Ministry of Tourism, Govt of India, made specifically to document Indian Cuisine and release an authentic version of it for Indians to follow and rest of the World to understand Indian Cuisine in the right perspective. Khana Khazana, the cookery show he has been hosting on television for 18 years, has won ‘Best Cookery Show’ award by Indian Television Academy (ITA) and Indian Telly awards year after year since its inception.
A 24 x 7 TV Channel ‘Food Food’ has been launched on 24th January 2011, first of its kind in South East Asia. Well received and appreciated by people and professionals. As a restaurant consultant he has granted his franchise to Sanjeev Kapoor’s Khazana at Al Nasr Leisureland in Dubai and in Qatar. Soon to be launched 3 outlets in Saudi Arabia; The Yellow Chilli chain of restaurants in Ludhiana, Jalandhar, Noida, Panchkula, Guwahati, Sahibabad, Ghaziabad, Greater Noida, Pune, Hyderabad, Mumbai, New Delhi, Ahmedabad and Bhuj.
Soon to be launched in Kolkata, Kathmandu, Chandigarh, one more in Ludhiana, 4 outlets in Bahrain and eight outlets in Saudi Arabia. Under the brand name Sanjeev Kapoor’s Khazana, a wide range of food products, including finger licking Pickles, Blended Masalas, Sprinklers, Gourmet Chutneys and 123 Ready To Cook Mixes have already created millions of admirers nationwide and internationally.His best selling books reach an enthralling number of more than 140 titles (in English, Hindi, Marathi and Gujarati) with Fun Foods for Fussy Kids and Wedding Collections hitting the stands lately. His portal www.sanjeevkapoor.com is a complete cookery manual with a compendium of more than 5,000 tried and tested recipes and a wealth of information on the art and craft of cooking.
Very popular especially amongst Indian women as also NRIs who get homesick for Indian food. It has 2 lakh registered users, with a page view of 7 million per month in age group 20-60 years and around 2 million hits a day. A fan page in FACEBOOK was started in mid-2009 and has around 2,50,000 fans and growing. It has around 4500 interactions per week. Another initiative is Sanjeev Kapoor’s Khazana, a channel on YOUTUBE which has become very popular. He has also launched brand Wonderchef – enabling Indian women to empower themselves by starting their own business. CNN channel (host Richard Quest) featured him on a programme on celebrity chefs (crème de la crème) chosen from around the world.
He was one of the chief speakers/presenters at the Worlds of Flavor, 2005 International Conference & Festival organized by The Culinary Institute of America at Graystone.‘Award for Brand Excellence’ conferred at the fifth Indira Awards; ‘Hall of the Fame Award’ under the aegis of the The Star of the Industry Awards.Sanjeev Kapoor is on the board of Singapore Airlines International Culinary Panel sharing the limelight with some award winning star chefs from culinary capitals across the globe.Popular Zee TV celebrity show, Jeena Isi Ka Naam Hai, featured Chef Kapoor and unfolded his life story. In a nutshell, Sanjeev Kapoor and his single minded determination to achieve his goals epitomize the famous saying – a man with a dream will not be denied.